Selling Your Home Negotiating Guidelines
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Selling Your Home Negotiating Guidelines
The ability to negotiate successfully is crucial not only for successful real estate transactions,
but also for daily life events in general. When negotiating, keep these Selling Your Home
Negotiating Guidelines in mind:
Challenge the ideas that are presented to you.
Negotiating requires you to be assertive
and question what you are being told. If you disagree with someone regarding the
price, value or condition, speak your mind. Of course, be sure to do so diplomatically.
Become a good listener.
Listening carefully and critically thinking about what you are
being told can prevent a considerable amount of confusion and ensure that the
negotiations run smoothly.
Be prepared.
If you’re buying, what exactly does the property have that could take
away from its value? What is community like? What is the average selling price in
the neighborhood? If you’re selling, know your property extremely well; you cannot
allow yourself to be taken aback by what a prospective buyer might say.
Aim high.
If you’re selling, try marking the price of your home about 5% above what
you would actually want. This will leave you some negotiating space to come down.
If you’re a buyer, offer a price that is lower than what you normally would; enter
negotiations with the optimistic attitude that the seller will come down.
Just a little patience.
Relax. This could take a while.
Be diplomatic.
Because negotiations may be a long and tedious process, it can be very
easy to get irritated. Getting frustrated with negotiations that seem to be going
nowhere will only perpetuate any difficulties you may be having, and may even result
in an end to all talks. Keep your cool
Be aggressive.
While you don’t want to be hostile, you do want to be assertive and
dominate negotiations. When meeting with the prospective buyer or seller, be sure to
try to take control of the negotiations. Talk with a strong and confident voice, and be
sure to have responses for any potential arguments that may be thrown your way.
Don’t get nothing for something.
Whenever you agree to give something, be sure to
get something in exchange. For example, if you are the seller and you agree to lower
the price, you may want to hold back on any additional goods that you may have
initially been willing to give away (like furniture).
Always give the appearance of being willing to walk away.
Even if you are in love
with the property as a buyer or are dying to sell as the owner, never reveal your
desperation. Always give the impression that you will be willing to walk away.
Time is on your side.
It’s most likely that you and the other party are eager and
pressured to resolve the transaction. Acting calm and under control, in addition to
taking time to think rationally, will help you in the long run. In short, just think before
you speak.
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1. If we can’t bring you an offer for our guaranteed price in 90 days, we’ll SELL your property for FREE. You will only pay the buyer’s agent portion of the commission* (Conditions apply)
2. If another Realtor® or Brokerage offers you a more comprehensive marketing program, we’ll SELL your property for FREE. You will only pay the buyer’s agent portion of the commission.*(Conditions apply)
3. ANY BUYERS in your area, will know that your property is for sale. Thanks to our Referral Fee incentive program, the rest of the public, will be encouraged to recommend your property to friends, relatives or colleagues.
4. At ANY TIME during the listing agreement, on your request, we will CANCEL it. No questions asked.
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1. If within one year, you are not happy with the purchased property, we’ll SELL IT FOR FREE. You pay only the buyer’s agent portion of the commission* (Conditions apply)
2. If we don’t SAVE you at least 1% on your home purchase price, on completion date we’ll pay you back 10% of our net commission* (Conditions apply)
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